
Deere taps tractor-hailing tech in bid to break ground in Africa
It's ride-hailing, farm style. Deere & Co. is pairing up with the "Uber of tractors" in Africa and betting on a prospect where farmers summon machines with the touch of a button.The world's leading farm equipment manufacturer is supplying its tractors with startup Hello Tractor's technology, which permits farmers to hail the machines through an app. It also monitors the vehicles' activities and communicates usage information such as fuel.... Read more »
Posted on : Monday , 9th March 2020