M a r k e t N e w s

Kenya: Pioneer Brings New Line of in-Vehicle Audio Experience to Kenya

Posted on : Thursday, 24th November 2016

 Pioneer Electronics, a leader in after market car electronics has introduced a new range of in-vehicle infotainment products in Kenya. According to the company, this move will enhance motorists experience and further boost its market share.

The new products include two new AV recievers aimed at enhancing in-vehicle connectivity and entertainments. Also announed are in-car recievers based on new hardware platforms to enable more advanced features and enhanced audio reception.
"Pioneer is committed to creating the best driving experience, and these new receivers reflect our effort. Through continual research and development, we now allow our customers to conveniently customise their sound system, while adding more popular apps and content to the existing mix," said Mr. Muralidhar, Pioneer Gulf's Product planning General Manager Mularidhar M.
He was speaking at a press conference in Nairobi on Wednesday 23rd November 2016, where he unveiled the company's 2017 In-car receivers that are based on new Pioneer hardware platforms for enhanced audio reproduction. 10 models are available - the 1-DIN DEH-X1950UB, DEH-X1952UB, DEH-X1953UB, DEH-X2950UI, DEH-X3950BT, DEH-X4950BT, and DEH-X7850BT CD receivers and their MVH-X195UI, MVH-X395BT digital media version, as well as the 2-DIN FH-X785BT CD receiver.
The company claims to have strengthened its brand by increasing marketting activities in both print and electronic media as well as out-door and online advertising. hey have introduced 21 new models consisting of 15 Head units, 4 car Amplifier, car subwoofer, and the new equaliser. This is in addition to the fascinating features like the Pioneer Advanced Remote Control with advanced features.
Among the new prominent features brought into the market are the Built-in Bluetooth connectivity for wireless capability for convenient hands-free calling as well as music streaming,Wideband Speech profile dedicated to voice calling, Music library browsing over Bluetooth, USB Audio/Video connectivity when conected to an iPhone/iPod or Andriod device via USB port, Clear Resistive Touchscreen, Backup Camera ready, DVD player and customise colours.
On the new line of current Amplifiers which includes the GM-A series, Muralidhar said, Ät Pioneer, we strive to refine and pefect the listening experienc in thecar with products that deliver on quality, reliability and affordability. With our new line of Amplifiers, divers can now enjoy maximum listening pleasure in the car, making every car ride an enjoyable and exhilarating one. Fusing high quality audio with convenience makes our range of products the ideal, value-for-money in-car entertainment package suitable for drivers who love music."
At the press conferenceheld a Stanley Hotel in Nairobi, the Pioneer team took time off to sample the performance of their new products. One exciting item they displayed was the 2017 In-Car equalizer that enables the advanced features and enhanced audio reproduction.
"Through continual research and deveopment, we now allow our customers to conveniently customise their preferred music, while giving them a retro feel with full control over the equaliser settings,"Muralidhar said as he sampled the EQ-6500V2 equaliser with its in-depth sound personalisation and high degree of customisation felxibility.

Source : allafrica.com
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